Partner
Priya Sethi
Corporate & Commercial · Intellectual Property
Media · Talent · Commerce
Counsel for media, talent and commercial enterprise.
A New York boutique advising talent, creators, media companies and consumer brands on transactions, intellectual property, talent relationships and advertising.
Explore the practicesPractices
Legal disciplines meet inside the transaction.
A commercial arrangement may determine ownership, permitted use, approval rights, payment, exclusivity, termination and remedies at once.
01
Corporate & Commercial
Brand partnerships, sponsorships, distribution, platforms, licensing ventures and revenue participation.
02Entertainment & Media Transactions
Talent, production, licensing, distribution and other content-driven agreements.
03Intellectual Property
Content, trademarks, name, image, voice, publicity rights and AI-generated media.
04Talent & Executive Employment
Representation terms, compensation, authority, classification and restrictive provisions.
05International Transactions
Governing law, forum, arbitration, territorial rights and coordination with local counsel.
06Advertising, Marketing & Promotions
Endorsement disclosures, campaign claims, promotions and platform requirements.
People
Senior lawyers on every matter.
Responsibility is organized around commercial transactions, rights, talent relationships and regulatory matters, with direct involvement in each assignment.
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How we work
We begin with the business objective.
At the outset, we identify the parties, governing documents, commercial objective and timeline.
Scope, responsibility and next steps are then confirmed in writing.
How matters are structured- 01Commercial objective
Parties, governing documents, business priorities and timing.
- 02Defined scope
Responsibility and the boundaries of the assignment recorded in writing.
- 03Conflicts review
Completed before confidential or substantive discussions.
- 04Written engagement
Representation begins only after terms are confirmed.
- 05Direct involvement
The lawyer responsible for the matter stays involved from intake to closing.
- 06Discretion
Client confidentiality informs every engagement and every public communication.
Contact
Start with the essential facts.
To discuss a potential matter, contact us with the names of the relevant parties, a brief description of the issue and any deadline.
Please do not send confidential or time-sensitive information before conflicts clearance and written confirmation of engagement.