Scope of the practice
Commercial campaigns may involve endorsement disclosures, advertising claims, platform rules, promotions and audience-specific requirements.
Advertising review should be built into campaign development so disclosures, substantiation, promotional mechanics and platform requirements are addressed before launch.
Issues commonly considered
- Endorsement and testimonial disclosures
- Advertising claim review and substantiation
- Social-media and influencer campaign terms
- Sweepstakes, contests and promotions
- Platform-specific branded-content rules
- Audience, territory and channel requirements