Scope of the practice
In creator-led commerce, economic value may sit in content, identity, audience recognition, trademarks and distribution rights. An agreement should separate ownership from permission and define the uses that are authorized.
Licensing, publicity rights and AI-generated-media provisions require precise definitions of scope, duration, territory, approvals and permitted reuse.
Issues commonly considered
- Content ownership and commissioned work
- Name, image, voice and publicity rights
- Term, territory, media and permitted use
- Paid amplification, edits and archival use
- Trademark and brand-identity questions
- AI-generated media, digital replicas and model training